Greaves Electric Mobility appoints K. Vijaya Kumar as Executive Director and CEO

Greaves Electric Mobility Private Limited (GEMPL), the electric mobility segment of Greaves Cotton Limited, has appointed K Vijaya Kumar as its new Executive Director and CEO. In his new role, Vijaya will lead the company's initiatives in product development, dealer distribution, and market expansion, among other areas.

With over three decades of experience in the mobility sector, Vijaya Kumar has served as the Managing Director and CEO of SAR Group's E-Mobility Business, shaping the growth of electric vehicles. His return to Greaves marks a significant milestone, having previously served as the President of the automotive business at Greaves Cotton Limited (GCL). His career encompasses senior leadership roles at TVS Motor and Bajaj Auto.

"We extend a warm welcome to K Vijaya Kumar, the newly appointed Executive Director and CEO of Greaves Electric Mobility Pvt Ltd," stated Nagesh Basavanhalli, Non-Executive Vice Chairman of Greaves Cotton Limited. "His established track record and experience in growing businesses will facilitate our progress in the electric mobility space."

Vijaya Kumar holds an MBA from the National University of Singapore.